Business Retention and Expansion Study for Collingwood's Industrial/Employment Sector

Methodology

Data Collection Procedures

Interviewers were selected who had experience with the business community. Due to the confidential nature of the survey questions and the fact that the overall success of the project was heavily dependent upon the effectiveness of each volunteer, the Economic Development Office gave careful consideration to choosing the individuals who were to perform in this capacity.

The volunteers participated in a training session, which was conducted by the Economic Development Office. The training session is designed to orient the interviewers to the BR+E, the survey questionnaire, the interview process, and the strict confidentiality of the project. The interviewers were charged with recording the subjective as well as objective information obtained during the interview.

The Collingwood Business Retention and Expansion Study questionnaire was distributed to 24 local businesses accompanied by a letter explaining the program and urging each individual to participate. Shortly after the questionnaires were received, the Project Researcher scheduled appointments for follow-up interviews with the Chief Executive Officers or designate of participating companies and assigned volunteers to them. The purpose of the interview was to provide the opportunity to discuss key questions and collect the completed questionnaire. A total of 24 main questionnaires and were completed in the study

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