Business Retention and Expansion Study for Collingwood's Knowledge Base Sector

Overall Findings

BUSINESS DEVELOPMENT MARKETS

When describing market shares for the companies’ products/services, 65% say it is increasing, with 26% noting no significant change over the past three years.

Competition within the same market has increased according to 83% of the businesses, although 50% indicate they have had an increase in their total dollar sales within Collingwood.

The majority of respondents’ customers reside outside the local area but still in Ontario with a healthy national and international customer base. Most of the executives describe their customer base as increasing or stable. Nine percent reported decreasing customer numbers.

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